Individual Life Insurance implementation at Bright Grey
Bright Grey offers a range of protection covers and a customer proposition that offers speed, simplicity, flexibility, transparency and honesty. As a specialist provider, the business is totally focused on improving the protection proposition to both intermediary and consumer markets.
| "Our focus on getting service right will reduce the cost of selling protection for intermediaries because better service means less time spent chasing paperwork and more time spent advising clients and writing new business. Just getting the fundamental service right will make a difference but we aim to go further and improve the level of service our customers come to expect." |
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The Challenge
Bright Grey’s refreshing plans for the UK protection market required a modern administration platform that could be deployed within months, learned and used within weeks and which would support the delivery of the right product at the right time with the right service. The platform needed to be flexible and easy to use and capable of integrating with best of breed solutions for CRM and underwriting. The platform provider was to demonstrate commitment, ability and enthusiasm for working not only with Bright Grey but with other technology partners too.
The Solution
Bright Grey evaluated a range of potential administration systems but none could match the functionality of ALIS. Most importantly, ALIS demonstrated a high degree of functional fit ‘out-of-the-box’ making it possible to meet Bright Grey’s ambitious launch program with a fully functioning administration platform.
The Result
ALIS was implemented within 9 months enabling Bright Grey to launch new products into the IFA community in record time and to meet the demands for the exciting new product range.
Bright Grey has proven that with a winning combination of vision, plan, people and technology the seemingly impossible can be achieved!